General Terms
DENTALEXPO respects your privacy and protecting your information is paramount. We want you to be informed and empowered with respect to your privacy when you use our services. Please read this Privacy Notice carefully before using our website or apps or registering to use our services. This Privacy Notice sets out our views and practices regarding your personal data and how we use, process and treat the personal data you provide to us or we collect about you and the rights you have in relation to the protection of your personal data. We use your information as further explained in this Privacy Notice. If you do make a request to us in respect of your personal information (see the 'Your Privacy rights' section below for more information), DENTALEXPO will lead in responding to your request.

What information do we collect?
We may collect and process the following data about you: Information you give us. You may give us information about you when you register with our website or our apps or by communicating with us by phone, email, social media or otherwise. This includes information you provide when you create a customer account, use our services, provide us with identification information required to verify your identity or in connection with the issue of your tickets, provide us with feedback, participate in surveys, and when you report a problem with our website. The information you give us may include your name, address, email address, phone number, date of birth, copies of formal identity documents such as your passport of ID card and credit or debit card details. Information we collect about you based on your use of our website or apps. Recording telephone calls and other communications. We may monitor or record telephone conversations or other communications between you and us. We use the information described above for the purposes set out in the How do we use your information? section below.
How do we use your information?
Information you give to us or we collect from third parties on your behalf as part of our services We will only use this information to: (a) Enable you to purchase tickets through our website, administer your account, manage your relationship with us, and to communicate with you by telephone, mail, email, text (SMS) message, instant messaging or other electronic means; (b) verify your identity as part of our identity authentication process and to prevent, detect and prosecute fraud and crime and to comply with our legal or regulatory requirements; (c) provide evidence of your identity to sellers in connection with the issue of tickets; notify you about changes to our services; (d) ensure that content from our website is presented in the most effective manner for you and your device; (e) aggregate your information on an anonymous basis with other data for data analytical and reporting purposes; (f) where you have provided your consent to receive marketing material from us, provide you with information about other products and services that are similar to those that you have already purchased or enquired about or about products or services that may be of interest to you. Information we collect about you based on your use of our website.
We will use this information:
(a) to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; (b) to build up a picture of your interests so that you don't miss information relevant to you when you visit our website; (c) to improve the service we offer you and to try and ensure that you get the best from our website, ensuring that content is tailored and presented in the most effective manner for you and for the devices you use to access it; (d) as part of our efforts to keep our website safe and secure; (e) to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and (f) to make suggestions and recommendations to you and other users of our website about products or services that may interest you or them.
Information we receive from other sources
We combine this information with information you give to us and information we collect about you. We may use this information and the combined information for identity verification and fraud detection, prevention and prosecution purposes as set out above.
We offer you the opportunity to receive marketing information from us. We will normally send direct marketing by email if we have your email address, but may choose to contact you via other methods, if you have provided your consent for us to market to you using these methods. If you consented to receive marketing communications when you registered and created a customer account, you can tell us that you do not wish to receive any more at any time by selecting the 'unsubscribe' option in the marketing communications we send.
Who do we share your information with?
In addition to sharing your information with other members of our group (including our subsidiaries and affiliated companies), we may need to disclose your data to third parties in order to ensure that we can provide you with our services and to ensure effective operation of our website and the apps. We may share your information with the following third parties: (a) other users and speakers in order to enable them to verify your identity and/or provide you with tickets you have bought through our website or app (e.g. for the purposes of posting your tickets to you); (b) business partners, third party suppliers and our subcontractors (including delivery companies, payment providers and fraud prevention providers) to enable us to provide our services, operate our websites and app and to detect and prevent fraudulent transactions; (c) analytics and search engine providers that assist us in the improvement and optimisation of our website; (d) where we buy or sell any businesses or assets, we may disclose your information to the prospective buyer or seller (or their advisers) or if part or all of our assets or business are acquired by a third party, our customer data will be one of the assets transferred; (e) if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use and other agreements; and (f) to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
How long do we keep your information?
How long we keep your information will depend on the purpose for which we use it. While you are a customer of ours, we will only retain your information for as long as is necessary for those purposes. If your account is terminated (by you or us), we will keep your information for a period of up to 7 years after termination (unless a longer period is prescribed by law) for the purposes of responding to legal disputes and legal or regulatory enquiries or investigations. During and after expiry of this period, we will continue to use data which does not identify individual users in an aggregated form. We use this aggregated data for data analysis, trend identification and research purposes, for example to gain insights about our users and to make improvements to our website.
Accessing your information
What can you request access to? You have the right to: - receive confirmation from us that your personal information is being processed; - access to your personal information; and - certain other details in relation to how we use your personal information (which is generally included in our Privacy Notice anyway). You can request copies of paper and electronic records (including recorded calls, where applicable) about you that we hold, share or use. To deal with your request, we can ask for proof of your identity and enough personal information about you to enable us to locate the personal information you have requested.
When will access not be provided?
We can only provide you with your personal information, not personal information about another person. Also, where access would negatively affect another person's rights, we're not required to provide this. Due to legal privilege, we may not be able to show you anything that we learned in connection with a claim or legal proceeding. When requesting access to your personal information, to help us respond to your request quickly, please clearly set out in your request the personal information that you would like. If this is not clear, we may need to ask for further information from you by way of clarification.
Correcting your information
You have the right to require us to correct inaccurate personal information that we hold about you. If you tell us that the personal information we hold on you is incorrect, we will review it and if we agree with you, we will correct our records. If we do not agree with you, we will let you know. If you believe the records we hold on you are still incorrect, you can let us know in writing, and we will include your statement when we give your personal information to any third parties. If you believe that we hold incomplete personal information about you, you may also have the right to have the information completed, including by providing a supplementary statement. Whether or not this right applies will depend on the purposes for which your personal information is being processed. We need to notify any third parties with whom we have shared your personal information that you have made a correction request (see Who do we share your information with?). We will take reasonable steps to do this, but if it is not possible or costly we may not be able to do so. How You Can See and Correct Your Information Generally, if you ask us in writing, we will let you see the personal information that we hold about you, and/or take steps to correct any inaccurate information. Due to legal privilege, we may not be able to show you anything that we learned in connection with a claim or legal proceeding. Erasing your information When can you request deletion of your personal information? Subject to the section below When can we refuse erasure requests?, you have a right to have your personal information erased, and to prevent further processing of your personal information, where: - the personal information is no longer necessary for the purpose it was originally collected/processed, - you withdraw your consent (where consent was previously provided and required for us to process the information), - you object to the processing, as long as our legitimate interests in processing your personal information don't take priority over your objection, - we've been processing your personal information unlawfully, or - your personal information has to be erased in order to comply with a legal obligation.